Starsports.com has entered into a partnership with Formula 1 team McLaren for the upcoming Indian Grand Prix (Oct 25-27).
As a part of this, the McLaren cars of 2009 World Champion Jenson Button and Sergio Perez will carry starsports.com logos on their rear wings, the first time an Indian digital brand will be a part of F1 livery.
"We are delighted to work closely with McLaren. We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up," ESPN Software India Pvt. Ltd. chief operating officer Vijay Rajput said.