A Syrian actor has urged President Bashar al-Assad to do more to support refugees sheltering in makeshift camps as the country is experiencing one of its worst snow storms in decades.
In a video posted online, Ehab Yousef Syrian actor gets himself covered in snow and challenges the Syrian president to come out in the cold for two minutes with his children or spend a night in a camp, Al Jazeera reported Monday.
Assad "needs to come out from his hideout and show support for the people who are dying in the refugee camps", Yousef said as he launched the snow bucket campaign "Think of us when you are warm".
The campaign mimics the ice bucket challenge that spread across the world in a bid to create awareness of ALS disease and raise money for research.
Yousef called for support and donations for those suffering the severe snowstorms every day, as he shivered with cold.
"I urge all the people around the world to donate whatever they can -- money, medicine, blankets -- to help the desperate refugees in the camps," he said.
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Millions of people displaced by war are experiencing freezing winds, rain, snowfall and plummeting temperatures in Syria, Lebanon, Jordan and Turkey -- the four countries with the highest numbers of registered Syrian refugees.
At least seven people have died in Syria in the past week due to the cold weather and shortage of medical treatment and heating.
In neighbouring Lebanon, at least four Syrian refugees died last week due to lack of heating and protection from the freezing cold.
Thousands of refugees have been left stranded in the Bekaa Valley with very little food and heating, as road blocks caused by the storm has hindered access for aid agencies.
At least 100 shelters and tents have been damaged due to the storms in Lebanon alone, which has taken in more than 1.1 million refugees, according to the UNHCR.
Last winter, several campaigns were conducted in show of support of those suffering.
In Ottowa, the Canada-based Syrian Student Association raised more than $22,000 in the "#KEEPUSWARM" campaign over the last year.
University students spent two hours under the snow in shorts and tank-tops to raise money and awareness about the Syrian refugees' situation. With each donation of a minimum $10, a student was allowed to warm up for three minutes under a blanket.