It seems "Zid" trailer, packed with scorching-sex scenes, has had the desired effect - the erotica has crossed over one million views on the YouTube ever since its launch on Oct 29, much to the delight of its co-producer Anubhav Sinha.
Raving about the hits, Sinha, who has co-produced it with Mushtaq Sheikh, tweeted: "For over 30 hours #ZID trailer continues to be the MOST POPULAR video in the country. 1.34 Mil Views in 4 days," he tweeted.
By Sunday evening the trailer of the "Zid", which also got into a controversy when its director Vivek Agnihotri disassociated himself from the project, had got 1,375,498 hits.
Agnihotri decided to detached himself from the film ever since Sinha started promoting "Zid" as an erotic thriller without taking him into confidence.
Meanwhile, the film also got into the news for Priyanka Chopra's cousin Manaara, also known as Barbie Handa's dare bare act. She has not only shed clothes for the film's poster, but also shot several steamy scenes with her co-star Karanvir Sharma for the psychological thriller about love and obession.
This is Manaara's Bollywood debut.
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Sujoy not on Facebook
He may be tweeting regularly on his Twitter handle, but "Kahaani" director Sujoy Ghosh hasn't joined the Facebook frenzy yet.
He clarified it through his tweet.
"Just to clarify i am not on Facebook nor any plans to be.. twitter kaafi hai...," the director, who loves to spend free time curling up with a book and a cup of coffee, posted Sunday.
"Doors & windows shouldn't open on their own. not after you have closed them & sat down peacefully with a book & a coffee. drenched in coffee," he wrote in one of his posts.
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Onir wraps up third schedule of 'Shab'
Director-producer Onir is pleased as punch on seeing his dream project nearing completion - he has wrapped up the third schedule of "Shab The film".
"Schedule 3 of @ShabTheFilm complete... A 14-year-old dream finally taking shape...A fusion of images, colours n sounds," he said in his Twitter post Sunday.
The "Shab" team, which includes actors Ashish Bisht , Arpita Pal, Raveena Tandon Thadani, Simon Frenay, and Areesz Ganddi, were in Rishikesh for the third session.
"One more schedule to complete the film in January 2015. Looking forward to an exciting edit and final schedule," Onir wrote in his Facebook.