Most classy restaurants are known for crafting dishes to meet the individual preferences of customers, but a tony south Delhi restaurant has taken its a la carte menu to different heights, at the marketing level. So, it regularly sends out SMSs advertising karaoke nights, flashback Fridays and stuff like that. What takes the cake, of course, is ‘media nights’ where ‘media professionals, PR, events and advertising professionals’ get to have ‘happy hours’ all through the night.