A leading Korean small car maker looking to enter India took a few journalists on a sponsored trip to South Korea recently. However, it was an unusual trip for the journalists in more ways than one. While the company remained tight-lipped about its India plans, a big team from the company grilled the journalists about the Indian car market for two consecutive days. Indeed, some journalists had to give in writing that if they filed a report on the company’s India plans, it would have to be treated as a purely speculative piece.
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