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Bad omen?

A CEO says some smaller neighbouring countries refrain from buying insurance products before auspicious occasions

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Business Standard
Last Updated : Oct 27 2016 | 11:55 PM IST
Insurance advertising has traditionally worked on invoking fear — fear of accident, old age and death. But in some countries, people regard insurance products as a bad omen. On the sidelines of an insurance industry conference in Mumbai, a chief executive officer said that some smaller neighbouring countries refrained from buying insurance products before auspicious occasions such as weddings in the belief that the move would bring ill-health or death.

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First Published: Oct 27 2016 | 10:35 PM IST

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