Narendra Modi may be the Bharatiya Janata Party (BJP)'s prime ministerial candidate and its most prominent leader, but it hasn't gone unnoticed how he was missing from most thank-you messages issued by his senior colleagues after the party's victories in the Assembly elections were announced. Party president Rajnath Singh thanked all the state leaders and party workers on Twitter - but didn't mention the party's national face, Modi. Sushma Swaraj, the leader of the opposition in the Lok Sabha and a long-time Modi foe, sent out a series of tweets thanking voters and cadre and leaders, and also did not mention Mr Modi. The BJP has argued that a "Modi effect" is visible in these elections - but it should perhaps start by persuading its own leaders of that?