How much does it cost to acquire a customer? According to a buyer, a website sold him a phone for Rs 26,000. The original value of the phone was Rs 32,000. The surprise, however, came when in the packing the buyer realised that the phone was bought by the website from another website for Rs 30,000. For the new generation of businessmen, many of whom come from the Indian Institutes of Management, stretching business fundamentals can be viable strategy too!
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