Cartoon for a cause

IFFCO has been sharing comic strips and cartoons through Facebook, WhatsApp and email

Fertiliser major IFFCO has started a unique exercise to sensitise audiences about issues concerning rural India. It has been sharing comic strips and cartoons through Facebook, WhatsApp and email, sometimes with a funny take on developments in the farm sector. IFFCO says this is more effective than giving people a lecture on dos and don’ts. In a recent message titled Kisan Gym, IFFCO shared a caricature of a farmer with washboard abs and rippling muscles to convey that working in the fields improved the farmers’ health, while improving that of their farms as well.