With the Bharatiya Janata Party set to project "Brand Narendra Modi" as its ticket to victory in the next Lok Sabha polls, the Congress seems to have found an opening in its battle to devalue the brand. After an entry fee of Rs 5 was fixed for a Modi rally in Hyderabad, the proceeds of which would go towards the victims of Uttarakhand, Union Minister Manish Tewari tweeted: "Baba Pravachan Ticket Rs 100-100,000; Cinema ticket Rs 200-500 even for box office flops; Ticket to hear a CM Rs 5. Market discovers true value."