Don’t miss the latest developments in business and finance.

Closing the marketing gap

Out Of The Box

Image
Manjari Raman New Delhi
Last Updated : Jan 28 2013 | 2:19 AM IST
 On July 31, Gap, Inc. pulled out all the stops to promote its new autumn clothing range. Its multi-million dollar campaign featured not one, but two music icons: pop diva Madonna and hip-hop star Missy Elliot.

 The

More From This Section

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

First Published: Sep 05 2003 | 12:00 AM IST

Next Story