Diplomacy, it has been said, is 50 per cent protocol and 50 per cent alcohol! Officials at the Confederation of Indian Industry (CII) ought to have known. They scored poorly with over a hundred heads of Indian missions worldwide when they served Johnnie Walker Red Label whisky at a dinner they hosted last week, while rivals Federation of Indian Chambers of Commerce and Industries (Ficci) scored hugely over them by not only offering Pepsi CEO Indira Nooyi as a star speaker for the evening but also serving Johnnie Walker Black Label after the talk!! Message for also-ran Assocham: try offering to serve Blue Label next year!
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