Cow as leverage

Top executive of a brokerage firm suggested that they propagate sacredness of the cow

One of the top domestic brokerages called for a meeting of its innovation team to discuss activities that could boost its brand image. One of the executives suggested they propagate the sacredness of the cow. When the owner of the brokerage asked how the plan made sense, the executive said one of their competitors had taken up the activity four years back and it had helped that broker emerge unscathed from various cases that were pending against it.