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Cross promotion?

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Business Standard New Delhi
Last Updated : Jan 18 2015 | 10:06 PM IST
The growing demand for easy-to-hail transportation has prompted a Bengaluru-based taxi aggregator to launch a cell phone application-based autorickshaw service in the city. However, if a commuter tries to connect with the operator over the phone, her calls might go unanswered. She is likely to get a text message: "Sorry, we missed your call. But you can book an AC taxi, starting Rs 49. Get the app." Starting-up pangs or carefully orchestrated marketing?

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First Published: Jan 18 2015 | 10:06 PM IST

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