Emotional disconnect

It seems to be a bad time for Uber to release its new ad based on the theme 'apnapan'

Call it bad timing or sheer coincidence, but just a day after a Delhi youth and his 60-year old mother were allegedly dumped midway through their ride by a Uber driver — who is also said to have made racist jibes at them — the online cab aggregator launched an advertising campaign highlighting “great stories of togetherness between riders and cab drivers”. With “apnapan” as the umbrella theme, the company said, the campaign “brings to life the underlying emotional connect among Uber, its riders and driver partners”. Surely not the way the family from Assam felt when told by the Uber driver to go back to West Bengal.