The Maggi controversy has also sparked a debate on whether brand ambassadors should be held accountable for the products or services they endorse. The debate gets trickier if you endorse something like marriage. No wonder Chetan Bhagat, who is the brand ambassador for marriage portal Shaadi.com, made this timely disclosure: "Brand ambassadors responsible for their products? Ok so @shaadidotcom is just a website. Making your shaadi work is your responsibility!"
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