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Expansion through language

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Business Standard New Delhi
Last Updated : Mar 31 2016 | 9:24 PM IST
Television and radio broadcast companies in Delhi were surprised to receive a business order from the Delhi government detailing the dos and don'ts for the second phase of Chief Minister Arvind Kejriwal's odd-even car rationing scheme.

The reason for the surprise: the languages in which the state government wants the broadcast to be aired. Besides Hindi, English and Punjabi, public relations managers handling the government's communication have asked for broadcasts in Gujarati and Marathi and that these be aired in Gujarat and Maharashtra. The move could be part of the Aam Aadmi Party's efforts to make inroads in those states.

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First Published: Mar 31 2016 | 9:10 PM IST

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