At a recent conference organised by the group, Financial Technologies Chairman Jignesh Shah had taken a special liking to the famous dialogue from a Vidya Balan movie. In speech after speech, he improvised on the dialogue. First in an evening session, he said for business, there are three important ingredients. They are enterprise, enterprise and enterprise. Then in another session on the financial markets, he said markets run because of three important things — liquidity, liquidity and liquidity.