This is not the first augmented reality game. Predecessors like Ingress from the same company, Niantic, have used similar methods to impose fantastic graphics onto real locales. Defence forces use similar games as training tools. But Pokemon GO is the first smash hit game in the genre of augmented reality. The user-base is growing at a speed that suggests it could overtake Twitter. Pokemon GO is also a killer application in terms of attention spans. The average player spends 43 minutes a day playing it, compared to 30 minutes a day on WhatsApp and 25 minutes on Instagram.
The initial Pokemon version was developed by Satoshi Tajiri in 1995. He wanted to inculcate an interest in insects. The GO version leverages the capabilities of GPS, high-resolution cameras and fast data networks to take players outdoors. The virtual creatures are linked to the environment. Water Pokemon are found near lakes and desert creatures in deserts.
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The application gathers data about where players are, how and when they got there, how long they stayed and who else was present. Given such details, it is relatively easy to extract information on players' habits, friends and employment. The location data can also be tied to more details drawn from the players' emails and Google accounts. This would, in many instances, include read and write access to emails, implying possibilities of misuse or impersonation. Niantic, which is part-owned by Alphabet, is said to be looking to cut back on its own access to such data. Developers would look to sell that data, or use them in some other way to generate revenues. The game is free but revenue is generated by selling tools for developing Pokemon strengths. The game servers will also surely be targeted by hackers looking to access this treasure trove of personal data.
Pokemon GO's huge success guarantees that there will be more augmented reality games and these will become more sophisticated as technology improves. Such games will have to tackle new questions about physical safety and data security. New standards to ensure such safety must be evolved. The implications are far-reaching.