Image management

It is well established that the current government is extremely conscious of its media image. So much so that press officers attached to all ministries and departments have taken to preparing not only the usual compilation of media clippings of news items concerning their bailiwicks, but also providing a brief account of what the news items mean for the government's image. Interestingly, they are not doing this at the behest of an official directive but because they sense that this is what the government wants.