This refers to the report “Cocoberry stirs up frozen yogurts” (May 8), which concludes by saying: “The frozen yogurt consumption in India is a measly 0.3 kg per capita”. If we go by this figure, then Indians consume 360,000 tonnes of frozen yogurt per annum. The report also refers to an Assocham study that said the current size of the yogurt market in India was Rs 750 crore. Both these estimates are way off the mark. What is known as yogurt or frozen yogurt in western countries is not the same product as what in India is called curd or dahi. The figures quoted by the author, as also by Assocham, are closer to the annual figures of the Indian dahi marketed by the organised sector. The frozen yogurt sale in the country is unlikely to exceed even one per cent of this figure. In the same report, R S Sodhi, managing director of GCMMF (Amul), is quoted as saying “there is practically no market for frozen yogurt” and that “the market is at a nascent stage in India”. As the CEO of the most popular dairy brand in India, Sodhi cannot be wrong..
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Achal Padmanabhan Bangalore
Letters can be mailed, faxed or e-mailed to:
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg
New Delhi 110 002
Fax: (011) 23720201
E-mail: letters@bsmail.in
All letters must have a postal address and telephone number