This refers to the recent reports that many local groups in Brazil are protesting against the expenditure to host the 2014 FIFA World Cup. The Sao Paulo Metro staff also went on strike just days before the World Cup is due to start.
These protests are lamentable at this time. They will sully Brazil's reputation as an excellent host for the most prestigious global football event. The FIFA World Cup is one of the most awaited international sports events that takes place every four years. Brazilians should be putting up their best show to impress tourists with the beauty and fantasy of their country. Now, unfortunately, some groups are using the international media focus on the country to air their woes. Many of these problems such as inflation, the lack of schools, buses and so on are justified. However, is this the time to air them in a manner that could impede the smooth operation of the tournament?
I lived for some years in Brazil when I was on a Unilever posting in the country, and I do know that Brazilians love football. It is something that unites them. Why not let the beautiful game go on, and address the domestic issues later? The whole world stops to watch Brazil play football. The local protesting groups should let the games proceed and not dent Brazil's image.
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These protests are lamentable at this time. They will sully Brazil's reputation as an excellent host for the most prestigious global football event. The FIFA World Cup is one of the most awaited international sports events that takes place every four years. Brazilians should be putting up their best show to impress tourists with the beauty and fantasy of their country. Now, unfortunately, some groups are using the international media focus on the country to air their woes. Many of these problems such as inflation, the lack of schools, buses and so on are justified. However, is this the time to air them in a manner that could impede the smooth operation of the tournament?
I lived for some years in Brazil when I was on a Unilever posting in the country, and I do know that Brazilians love football. It is something that unites them. Why not let the beautiful game go on, and address the domestic issues later? The whole world stops to watch Brazil play football. The local protesting groups should let the games proceed and not dent Brazil's image.
Rajendra K Aneja Mumbai
Letters can be mailed, faxed or e-mailed to:
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg
New Delhi 110 002
Fax: (011) 23720201
E-mail: letters@bsmail.in
All letters must have a postal address and telephone number