“India Inc passes the quality test” (Jan 4) is heart-warming. It traces the rise of the quality movement in the country and shows how, once firms adopt good quality practices, this wins them global acceptability and also reduces their costs dramatically. If a car, to use the famous example, comes back with a defect, it is much more expensive to repair it, apart from the damage this causes to the company’s goodwill.
The rise in foreign direct investment in India over the last decade is a direct result of this increased quality consciousness and, in other cases, this is what has driven the quality movement.
Quality is one movement where the chambers of commerce, like the CII and the ACMA, have played a very important role. While larger companies can afford to hire topnotch management consultants to take them down the quality drive, smaller companies cannot. The only way they can get quality is through chambers of commerce who bring in the experts and defray the costs. Keep it up.
Ajay Gupta, Gurgaon
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