Letters: Revisiting an assumption

Bs_logoImage
Business Standard New Delhi
Last Updated : Nov 26 2015 | 9:46 PM IST
With reference to the report, "Aamir Khan speaks, brands get the jitters" (November 26), celebrities have robust levels of intelligence. How come this is not enabling them to do the right thing? Why do they mix personal issues with their public position? Does it not destroy their image and reduce their potential to earn more from brand endorsements? How come this knowledge eludes them and they get trapped? Aamir Khan is a classic example. Brand ambassadors, who have joined him in his downward journey, might face the same situation as him. Can we then say that the assumption that they are quite knowledgeable is untrue and requires to be revisited?

K V Rao Bengaluru

Letters can be mailed, faxed or e-mailed to:
The Editor, Business Standard
Nehru House, 4 Bahadur Shah Zafar Marg
New Delhi 110 002
Fax: (011) 23720201
E-mail: letters@bsmail.in
All letters must have a postal address and telephone number
Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories

  • Over 30 subscriber-only stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 26 2015 | 9:01 PM IST