Leaders of political parties in the states have not yet realised that the public is no longer carried away by ads; because of TV coverage and better education they are now more aware of what is real and what is fake. But there is no foolproof method for voters to verify the figures cited in such ads. Researchers at universities and institutes could bring out the correct data.
Read more from our special coverage on "LETTERS"
Perhaps, the most effective medium for issuing ads now is digital media, as it reaches a majority of the people, who are internet-savvy and use social media extensively. That's why the Narendra Modi government is using it to publicise its achievements.
P K Vasudeva, Sydney
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