Madhukar Sabnavis: IPL - The new marketing cocktail

Madhukar Sabnavis New Delhi

Last Updated : Jan 29 2013 | 12:59 AM IST

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The IPL auction of cricketers in February was called the

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First Published: May 02 2008 | 12:00 AM IST

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<b>Madhukar Sabnavis:</b> IPL - The new marketing cocktail

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