As such , at just under 18 per cent, the top line growth for Marico in the March quarter has been far lower than that for FY08 at 22.5 per cent, of which about 17 per cent came from organic growth.
However, value-added hair oils and edible oil brand Saffola found more takers even though Marico had hiked the prices of both Saffola and Sweekar by 20 per cent to offset higher input costs.
The subdued growth in the top line together with a substantially higher wage bill pulled down the operating profit margin in Q4FY08 by about 35 basis points to 9.7 per cent. For FY08 the margin was12.6 per cent, a fall of 100 basis points over the previous year.
Marico has built up a strong portfolio and can further leverage brands like Saffola to launch more food products. Besides, the Kaya skin clinics, of which there are 65 now, are becoming popular: in FY08 the chain posted an operating profit of Rs five crore on revenues of Rs 100 crore a growth of 34 per cent.