Don’t miss the latest developments in business and finance.

Sahara's <i>Bharatiyata</i>

Image
Business Standard New Delhi
Last Updated : Jan 21 2013 | 5:24 AM IST

It is not clear whether the Commonwealth Games Committee is merely grateful or also embarrassed by Sahara India Pariwar’s helpful publicity campaign and media “management”. A bag of books and brochures sent to the media on the last day of the Games not only had a sheet with “Bharatiyata” printed on it with an essay on “How Religion Came into Existence — A Hypothesis”, but also a gold-plated watch.

(Disclosure: this newspaper’s editor read the essay but returned the watch.)

More From This Section

First Published: Oct 18 2010 | 12:56 AM IST

Next Story