'Show the ink, see prices sink'

In a bid to encourage the people of Bangalore to exercise their franchise in the ongoing Lok Sabha elections, Bangalore's Sankara Eye Hospital, along with the Young India (Yi) campaign, which is a part of the Confederation of Indian Industry, has come up with an interesting incentive for voters. Yi has launched the "Show the ink, see prices sink" campaign, wherein Sankara will give a discount of 50 per cent on consultation fee to patients, only on April 17 and April 18. But patients will have to show the doctors the indelible ink mark on their fingers as proof to avail of the discount.