On an average in a national houseware store, a woman with a female companion spends 8 minutes 15 seconds for shopping. A woman with children spends 7 minutes 19 seconds, a woman alone spends 5 minutes 2 seconds and with a man just 4 minutes 41 seconds.
Men just want places that allow them to find what they need with a minimum of looking and then get out fast. Men take less pleasure in the journey. Women are generally more patient and inquisitive, completely at ease in a space that gradually reveals itself.
Buyers spend 9 minutes 29 seconds in an electronic store while non-buyers spend 5 minutes 6 seconds. In a toy store, buyers spend over 17 minutes compared to 10 minutes by non-buyers.
When a supermarket moved its necktie display from close to the entrance to the centre of the store, sales increased dramatically. This was done after research revealed that most ties were bought by women on an impulse and after casually browsing through the display.
However, when the display was at the entrance, many women were disturbed by shoppers brushing against them while entering the store
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
