Any price cap has a supply response. The supply response in the case of medicines like antibiotics will be harmful in many ways. First, shortages of drugs brought under price control may become common: Rationing may take place if the price cut is particularly deep. Resources could be transferred to more profitable production of drugs whose price is not capped, for example. Some companies can exit from producing certain pills entirely. Others might collude with doctors or hospitals to ensure that pills that are excluded from price caps are the ones being recommended — this is perhaps what is happening with regard to branded and non-branded generics. The second form of response will exacerbate the problem: A supply response that will adversely affect quality. Drug makers will cut corners, and in the absence of proper regulatory supervision will produce pills of poor quality. Inappropriate prescriptions are already a serious problem in India and price caps have made them worse. A study by researchers at the Indian School of Business on the supply and demand response in India to the introduction of price caps for Metformin, a medicine used for the treatment of Type II diabetes, showed that all these effects were visible. In addition, companies colluded with one another to capture the market for Metformin following the regulation of the price of Metformin 500, in particular. None of the companies has been hauled up so far for such actions. Regulation without the capacity for follow-up implementation is a bad idea and should be avoided.
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