One would assume that a multinational setting up shop in India would court publicity and the media. But given the controversy over foreign direct investment in retail in India, French retail giant Carrefour is extremely guarded about talking to the press. At a recent retail summit, one of its top executives declined to give a journalist his business card on the ground that he did not carry any, and offered an email address instead. But even that came with a caveat: he reminded the journalist not to bother sending him any mail because he was unlikely to reply.