The traditional fascination with gold has been reinforced by a 10-year bull run, at a compounded annual growth rate of over 19 per cent. Gold went up from about $300/ounce (about $11 a gram) in 2002 to an all-time high of above $1,900 ($66 a gram) in mid-2012 before dropping back to the current $1,600 ($53 a gram). In the past three years, its value as a hedge has also come into play as consumer inflation ran high. The reputation as a hedge against currency weakness and inflation may have been self-fulfilling. As fears of currency weakness developed, legendary traders such as George Soros and John Paulson took massive positions, driving prices up.
The Indian government has tried several measures to reduce domestic gold demand, without much success. The import duty has been raised from two per cent to six per cent in phases. It cannot be raised further without attracting smuggling on a large scale. The 2013-14 Budget introduced the concept of inflation-indexed bonds, which may be an alternative hedge. Such an instrument would have to be structured and marketed in a fashion that appeals to conservative housewives, who view gold as a default asset. Lower gold prices are undoubtedly a relief to the finance minister. But the interplay between price and demand elasticity could yet prove to be crucial for the current account deficit. Expectations have been conditioned by the long bull run. Indian households will buy into corrections, while they believe prices will revert to last year's highs. Expectations will change only if the price falls steadily over a long period, or there is a sudden, sharp drop. Alternatively, if economic activity picks up, investors may seek higher returns from other assets. If the government wants households to reduce their exposure to gold, it must try to enable growth and create attractive alternative investment avenues and instruments, rather than wait passively for trends to play out in the yellow metal.