Where's my balloon?

As rural markets begin to contribute increasingly to car manufacturers’ sales, industry executives say the rural consumer is getting increasingly sophisticated in his wants. The head of a utility vehicle company said he encounters a question frequently posed by the rural customer at his showroom, “Sahab, balloon nikal rai hai?” — that is, do you have a car with a ‘balloon’? In case you didn’t get it, ‘balloon’ refers to air bags in the vehicle.