Aviva Life Insurance launches an endowment plan

Product designed keeping in mind customers' need to build a long-term corpus while fulfilling short term financial needs

Aviva Life Insurance today launched Aviva Dhan Samruddhi, a traditional moneyback plan with guaranteed returns. The product has been designed keeping in mind customers' need to build a long-term corpus while fulfilling short term financial needs. Aviva Dhan Samruddhi gives a guaranteed addition of 7 to 9% per year of the annual premium, till the end of the policy term, depending upon the policy term chosen. One also gets a payback of 125% of annual premium as survival benefit every 5 years.

TR Ramachandran, MD and CEO, Aviva Life Insurance India said, "Aviva Dhan Samruddhi has been designed based on a study on consumer attitudes towards savings. The study showed that 56% Indians are not willing to take a risk on their investments and are looking for guaranteed returns. Aviva Dhan Samruddhi not only enables one to build a corpus for future financial needs, it periodically gives guaranteed money back during the policy term, so that one can continue to meet their ongoing financial requirements with ease.”