Incorporating MSLGROUP branding part of strategic plan to strengthen India offering and expand global network
20:20 MSL, previously known as 20:20 MEDIA, today unveiled its new brand vision and identity aligned with MSLGROUP, Publicis Groupe’s flagship speciality communications, PR and events global network. 20:20 MSL, which joined MSLGROUP in October 2010, is one of India’s most respected communications agencies and a leader in technology public relations.
The unveiling of the new brand identity and vision, and evolved agency name to 20:20 MSL, is part of a strategic plan to maximize the benefits of the MSLGROUP global network to the clients, staff and services of 20:20 MSL, as well as better integrate the global organization. The expansion of key specialized communications services and strategic consultancy areas important to clients in India, including digital and social media, crisis and issues management, corporate responsibility and employee communications, will be core focus points.
The MSLGROUP global brand represents a new breed of strategic communications agency focused on engagement unbound by traditional channels, tactics or disciplines. The impact of social media and the fast-changing PR landscape in India make creative story-telling with the ability to influence key audiences more important than ever before. In today’s conversation economy, being the client’s most trusted advisor is the fundamental essence of the MSLGROUP vision.
Today’s announcement also strengthens the marketplace position of the overall MSLGROUP India brand, which features three firms: 20:20 MSL, Hanmer MSL and 2020Social. Combined, MSLGROUP India is the nation’s largest and most-awarded network, including more than 550 communications consultants, 16 offices and an activation network reaching 125 additional cities across India. Both 20:20 MSL and Hanmer MSL were awarded India Agency of the Year in 2009, by the Indy’s and Holmes Report respectively, in addition to receiving countless additional awards from Indian industry groups and international associations. While each agency maintains separate operations, they are guided by a common MSLGROUP India brand and business strategy, which is managed by the MSLGROUP India Management Board comprised of representatives from each agency.
Commenting on the announcement, Glenn Osaki, President, MSLGROUP Asia and Chair of MSLGROUP India Management Board, said, “The seamless integration of 20:20 Media joining us last year, the creation of MSLGROUP India which followed, and now 20:20 MSL adopting MSLGROUP’S vision and identity, underscores our aggressive approach to serving the needs of our clients and staff in the India marketplace. Today’s move is the latest step in MSLGROUP India’s commitment to providing MNCs doing business in India and local brands looking to expand abroad with greater depth of creativity, engagement and value through specialized communications services and strategic consulting.”
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Sunil Agarwal, Managing Director of 20:20 MSL and member of MSLGROUP India Management Board added, “By joining MSLGROUP and Publicis Groupe we benefitted from access to insights, expert training and strategic communications tools. Now that we have aligned ourselves with MSLGROUP’s vision and identity, we can continue to leverage the network’s deep experience and vast reach to bring even greater value to our clients, staff and business operations in India.”
About 20:20 MSL
20:20 MSL was founded in 1989 and is India's first technology communications firm. Today, it is recognized as one of India's top PR firms and the leader in technology communications, with more than 140 staff and offices in Delhi, Mumbai, Bangalore, Chennai,Hyderabad and Pune. 20:20 MSL was selected as the India PR agency of the year 2009 at the Indy's Awards. www.2020msl.com
About MSLGROUP
MSLGROUP is a speciality communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com
About MSLGROUP India
MSLGROUP India is the nation’s largest and most awarded specialised PR and Social Media network. Made up of three agencies, Hanmer MSL, 20:20 MSL, and 2020Social, the combined MSLGROUP India includes 16 offices, 550 staff and an activation network reaching an additional 125 Indian cities. With a proven track record of servicing multinational and Indian clients since 1989, and 40 senior counselors with 15 or more years of communications experience each, MSLGROUP India provides its clients, staff and business partners with a depth and breadth of insight and experience that is unprecedented in the market.
About MSLGROUP Asia
For over 20 years, MSLGROUP Asia has counseled global, regional and local clients, helping them to establish, protect and expand their businesses in Asia. Regionally headquartered in China, our MSLGROUP Asia network has 26 owned offices and 825 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Tokyo, Singapore, Kuala Lumpur, Seoul, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional 125 tier-two Indian cities and an affiliate network of agency partners across the region adds another 23 Asian cities to our reach. In the past two years, MSLGROUP Asia has been recognized with more than 25 awards, including MSL Japan’s 2009 ‘Lion’ in the Travel and Tourism category at the Cannes PR Awards and “PR Consultancy of the Year” for its three largest operations: Hanmer MSL India, Eastwei MSL China, and 20:20 MSL India. To learn more, visit www.mslgroupasia.com