AbsolutData Research & Analytics, a leading global consulting-oriented Market Research and Marketing Analytics firm, recently launched ‘IndiaSpeaks’- a proprietary online survey panel for Market Research in India. Within a few months of launch, IndiaSpeaks has developed a consumer panel base of over 55,000 active registered members and has access to over 1 million consumers through its online partners.
The high-quality double-opt in panel ensures increased panelist responsiveness, profiling depth and reliability. With this panel, market researchers can gain instant insights into the opinions and purchase behavior of consumers. The panel is equipped to meet different research needs around product development, pricing strategies, test marketing strategies and ad concepts.
A large number of the current AbsolutData clients are already using IndiaSpeaks as their panel partner for conducting internet market surveys.
Members of IndiaSpeaks panel represent the Indian internet population across various strata of age, income, education and profession. The reach of the panel extends beyond Metros and other major cities to smaller towns in India as well. IndiaSpeaks has specialty panels of Business Decision Makers, C-level senior management, entrepreneurs, doctors and children as well as a pool of frequently surveyed general consumers like homemakers, youth, etc. Robust data quality is ensured through live monitoring of data quality, telephonic back checks of registered panelists, digital fingerprinting, etc.
Speaking about the panel, Suhale Kapoor, Co-Founder & EVP, AbsolutData Research & Analytics said, “IndiaSpeaks is a much needed breath of fresh air in the Indian Market Research space. World over, data collection has moved from face to face interviews to phone and now online methodologies, but India has lagged behind. The numerous advantages of online research coupled with increasing internet penetration and bandwidth give us great confidence that this will be the de facto methodology of consumer research in the years to come. Our Omnibus service offering allows us to combine a small number of questions originating from multiple clients into one single survey, which opens the door to numerous SMEs or departments who did not have an option of traditional research due to limited budgets or small study size”. The company has seen a high level of engagement of their panelists who are constantly encouraged to express their opinion and influence key consumer decisions, apart from being incentivized through financial reward points.
About AbsolutData Research and Analytics
AbsolutData Research & Analytics is a professional services firm that provides consulting-oriented Advanced Analytics and Market Research services to its global clients. It helps its clients maintain and augment their market position by delivering enhanced value through a combination of significant cost savings, superior talent, process excellence and innovation. The leadership team comprises of professionals with deep experience in consulting, brand management and quantitative methods in companies such as McKinsey & Co., Kraft Foods, Mitsubishi, Infosys, Citigroup and GE. It has a staff strength of 170+ professionals across various offices. AbsolutData clients include the world’s top three consulting companies, the largest food company in the US, a leading global bank, the largest auto manufacturer, a leading credit card issuer, leading retailers, a number of top 20 market research companies and a number of technology and software leaders.
AbsolutData is headquartered in the San Francisco Bay Area in California with offices in New York, Los Angeles & New Delhi.
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