Available from March 13 at a nominal price of Rs 25
Airtel digital TV- the DTH service from Bharti Airtel - today announced the television premiere of ‘Ishqiya’, the latest Bollywood blockbuster of 2010. This movie features actors Naseeruddin Shah, Arshad Warsi and Vidya Balan, and is available on the Pay Per View (PPV) service. This critically and commercially acclaimed film will be available from March 13, 2010 on Channel No. 181 for only Rs. 25/-. Customers can order the film either for a full day or for any of the shows in a day by visiting the website www.airtel.in/digitaltv. Alternatively, they can send an SMS with the Movie Code to 54325 or SMS START to 54325 from their registered mobile number.
Announcing the TV premiere, Sugato Banerji, Chief Marketing Officer – DTH, Bharti Airtel said, “Ishqiya has been one of is the biggest hits of 2010 so far and we’re happy to bring this blockbuster to our customer’s door at an extremely competitive cost. The PPV phenomenon is rapidly growing in India and Airtel is committed to offering more exciting and entertaining content to its viewers.”
Directed by debutant Abhishek Chaubey and produced by Raman Maroo and Vishal Bharadwaj, Ishqiya is a tale of romance between individuals caught in a web of crime, suspense and passion. Set in Gorakhpur in Uttar Pradesh, the film revolves around two thieves - Khalujan (Naseeruddin Shah) and Babban (Arshad Warsi) who are on the run from their boss Mushtaq (Salman Shahid). After every known person in the world turns them down, they seek refuge with an old friend Verma, but instead meet his widow, Krishna (Vidya Balan) who stays alone in her old house. With both men starting to fall for Krishna, a tale of betrayal, revenge and greed follows.
Airtel digital TV – the DTH service from Bharti Airtel – is the sole national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. All this is backed by 24x7 customer care.
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. In South Asia, the company had an aggregate of over 125.3 million customers as of end December 2009, including 120.23 million mobile customers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.
Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers, as well as national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in