New Company Logo, Tagline and Formation of Parent Company, Reflect Allcargo’s Ongoing Commitment to Growth and Expansion
Allcargo Global Logistics Limited today proudly introduces a new logo and branding initiative. The company has undergone two key developments - The first is a minor modification in the name from Allcargo Global Logistics Limited to Allcargo Logistics Limited, the adoption of a new logo and brand identity and the second is the formation of a Parent Company called Avashya Group.
The company currently operates out of 140 own offices in 65 countries and gets supported by an even larger network of franchisee offices across the world. With this increasingly global identity, it has become necessary for the company to build a monolithic brand name across all markets. Allcargo has embarked on this ambitious journey of consolidating its brand through its specially crafted new logo and rebranding and repositioning exercise.
The creation of the new Allcargo logo is an endeavour to express the philosophy of inventiveness and imagination which the company has brought to the business of logistics. These qualities are summed up in the new tag line adopted by the company: Ingenuity in Motion. The infinity of ingenuity and motion has been integrated in the new logo of Allcargo through the symbol.
The new parent company, Avashya Group will consolidate all group companies: Allcargo, India’s leading Logistics Company, and ECU Line, Belgium, Hindustan Cargo Limited, Allcargo Shipping, MHTC and Conserve Infratech Pvt ltd. under one brand name.
The company began its journey as an LCL specialist, however with time it grew to become one of India’s leading provider of 360 degrees logistics services offering Project Logistics, Equipment Solutions, Third Party Logistics (3PL) & Warehousing, Ship Chartering and Container Freight Stations. Realizing that through the years of aggressive growth and expansion, Allcargo has outgrown its current mission and brand identity, the company decided to develop a new brand name and identity that more accurately reflects the brand attributes the company now embraces.
Commenting on the occasion, Mr. Shashi Kiran Shetty, Chairman & Managing Director, Allcargo Logistics Limited, said, “Every corporation also has two options to express two essential truths about itself through its logo. One is the nature of its business and, two the nature of its thinking. With our business undergoing a transformation in size, scale and stature we have chosen to express the Unchanging Truth about our corporation - Our Thinking. In future, as we expand and diversify our interests, Avashya will be committed to delivering Transformations that Delight for every new activity it embarks upon. ”
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It is the company’s belief that over the years, Allcargo has not only transformed the business of logistics but also has had a transformational effect on its clients’ businesses. Therefore, the company has defined Avashya as a Corporation that transforms every business it ventures into and brings joy to its shareholders, employees and customers. The tagline chosen for Avashya Group reiterates this fact: Transformations that Delight. The symbol chosen for Avashya Group is a prism, an enduring symbol of transformations that delight – an object that takes white light and transforms it magically into a delightful rainbow of colours.
“We’ve always took pride in ourselves being hands-on in each one of our business segments. Allcargo’s new brand positioning tells our existing and future customers, that we will continue to offer versatile and superior quality services to them with a renewed focus backed by a strong commitment to create value for all our stakeholders. We want them to know that we’re moving forward with both these commitments at the forefront and are poised to reliably serve our customers’ every need today and into the future; because we will continue to put them first” Mr. Shashi Kiran Shetty added.
The company has succeeded in building a financially healthy business with an attractive growth curve while always enhancing value to its shareholders. Allcargo’s focused efforts coupled with uniquely positioned business strategy, has helped the company to deliver desired results. The re-branding exercise encompasses the company’s increasing appetite and renewed focus on growth and expansion of its businesses across sectors.