Zapak launches its first ever AdverGame in India for multiple DTH Players
Zapak, India’s largest gaming portal has launched its first Adver-game on Reliance Digital TV and Dish TV with an aim to provide fun and engaging games on DTH platform. Reaching out to over 14 million Households in India; this is for the first time that any Gaming company has made adver-game for multiple DTH players.
Close Up, one of the leading toothpaste brands in the country, partners with Zapak to enter the digital space this year to promote their new variant Close Up - Fire Freeze. Zapak with their tradition for making the most outstanding online games for their consumers brings to you another one which will excite you even more this time around- Kiss but don’t get caught.
About the game:
- The game is set in an office scenario wherein the player needs to avoid the pesky bosses at work. User can choose to play as Boy or Girl.
- If the player chooses to play the girl at work then all she needs to do is kiss all her men colleagues at work under her bosses nose and if the player chooses to be the boy then all he needs to do is get kissed but not get caught!
- The game is set across 3 levels and gamer needs to impress all his / her office mates with close up confidence while avoid pesky bosses who will catch you.
- The user needs to go near his/her colleagues using arrow keys and impress blue dress colleagues by pressing key 6 and red dress colleagues by pressing 4.
Commenting on this initiative, Mr. Manish Agarwal, Chief Operating Officer – Digital Business, Reliance Entertainment Limited said, “We are proud to be the only gaming company in India to launch the first ever adver-game for multiple DTH players thus offering Close Up best of the both worlds - engagement of gaming and reach of television medium. With this launch, we at Zapak, are continuing with the trend of providing advertisers innovative options to engage with consumers across screens.”
Advergaming is rapidly becoming popular since it delivers intense involvement of brands with consumers. Furthermore, the consumers being targeted have rapidly changed their media consumption habits to smaller screens like the PC/laptop monitor screens and mobile screens, thus paving way for advergaming in becoming a strong marketing tool.
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Today Zapak.com is India’s no. 1 Advergaming destination with over 250 brands on board and this year Close Up tied up with Zapak to increase their digital visibility.
About Zapak Digital Entertainment Ltd:
Zapak Digital Entertainment Ltd. is India’s largest gaming company that addresses the complete value chain of Digital Gaming. With currently 8 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.
Zapak owns the largest chain of dedicated gaming cafes in the country – Zapak GamePlex. These are first of its kind, high speed gaming cafes that offer world class gaming content to the Indian user. Presently there are over 100 cafes in more than 40 cities in India. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India.
Zapak is also the biggest publisher of Massively Multiplayer Online Games (MMOG) in India. It has launched some of the world’s most popular MMOG titles such as “Crazy Kart” (in partnership with Shanda, China’s largest Gaming company worth $ 3 Billion) and “Runescape” (world’s second largest MMO with over 8 million subscribers, in partnership with Jagex Games Studio).
Zapak works closely with most of the leading global gaming and entertainment players such as EA, Microsoft, Valve, Popcap, Boonty, Payfirst, Disney, Universal Studios, Shanda, Jagex, Cartoon Network, THQ, iPlay, Hands-On etc.