- Elevation to another level of seduction with Astounding bunch of features like Blue tooth compatibility, TruMotion 100Hz Full HD, In- Plane Switching advanced LCD Panel and distinctive slim & sleek profile of 39.7 mm (47”/42”)
- Available in 47”, 42”, 32” energy efficient models capable of saving upto 75% power
- Targets a market share of 35% In FPDs with Scarlet 2.0 Launch
Redefining the idea of intelligent TV design clubbed with ultimate style, LG Electronics India has today announced the launch of Scarlet 2.0 series of LCD televisions in the country. Scarlet 2.0 series offers ultimate seduction to its customers in terms of futuristic technology, ultimate slimness and exceptional design and color.
Incredible looks, exquisite feminine appeal & distinctive features classify the absolute beauty – ‘Scarlet 2.0’. In addition to slimmer design measuring only at 39.7 mm, the new scarlet comes with the most exciting & distinguished feature of Bluetooth Compatibility which gives the viewer an opportunity to explore with the chic gadget. So, with this, one can listen to TV with wireless headset, or enjoy viewing his mobile phone photos & MP3 songs on TV. Another striking USP of the product is the In-Plane Switching Panel Technology (IPS), which offers unparalleled sharpness, faultless color restoration and the great viewing angles. The IPS Panel not only ensures a much stable image quality but is also 30% lower on power consumption. Scarlet 2.0 series from LG is available in TruMotion 100Hz full high definition format in 47”, 42” and 32” screen size. The series promises a combination of latest in high definition picture technology and an inspired and timeless design.
Intelligence is another important ingredient for elegant design, and the New Scarlet is no exception. With powerful technology hidden inside, she remains slender without compromising on picture quality. This New Scarlet offers an incredibly sharp TruMotion 100Hz full HD picture, which can be maximized to suit any type of media. The fine image quality and dynamic, comprehensive sound in the New Scarlet work in tandem to offer an exceptional viewing experience. Scarlet 2.0 is also connected to a whole world of information outside the living room, enabling the viewer to access & enjoy pictures and movies from mobile phones on his elegant possession, the New Scarlet. In addition, she can cut energy bills by up to 75 percent, proving her leadership in eco-friendly products.
Speaking about this new offering, Mr. Amitabh Tiwari, Business Group Marketing Head, Home Entertainment & B2B, LGEIL said, “Post the overwhelming response we received from Scarlet I which contributed a remarkable 20% of total FPD Sales. LGEIL decided to revive the unique experience with an even more advanced product in terms of style & design. Scarlet 2.0 is an advanced version of Scarlet series which not only offers an enhanced viewing experience but also promises to add the glamour quotient to your living space. The series offers unparalleled features combined with Bluetooth compatibility, sleek design and optimum functionality. LG India believes in constant expansion of their product portfolio with reference to evolving consumer behaviour and lifestyle. With the launch of the SCARLET 2.0 series, LGEIL plans to capture around 35% of the FPD market by year end.”
Speaking on the occasion Mr. Moon B. Shin, MD, LG Electronics India said “We are committed to the Indian consumer and aim to pamper him with the world's most technically advanced products. We at LG through our dedicated research have discovered that aesthetics fused with stylized design and smart technology will play a major role in capturing customer satisfaction & loyalty. Thus, the futuristic approach of LG India in FPD segment shall be to continue launching revolutionary products like SCARLET 2.0 which will further complement the urbane lifestyle of its audience”.
About LH70 (SCARLET 2.0) series
The New Scarlet series offers exceptional picture quality and a wealth of entertainment in a single, slender package. Thus, adding a feel of ‘class’ and ‘style’ to any home. Equipped with the latest advanced image technology called In Plane Switching (IPS), the New Scarlet series offers a never before viewing experience. The more time you spend with the new 100Hz full HD Scarlet, the more you will be taken in by its allure. The most distinguishing feature of Scarlet 2.0 is its Bluetooth compatibility. Listen to TV with wireless headset, or enjoy viewing your mobile phone photos & MP3 songs on TV. The SCARLET 2.0 range offers a dynamic contrast ratio of 100000: 1, best picture quality with 100Hz full Hi-Definition – 500 times better than Standard Definition. It is DivX USB 2.0 enabled. Just plug in the USB device in the USB port for enjoying movies, music & photographs. The new scarlet has Enhanced “Clear Voice” feature with 12-level voice control (-6 to +6) enables adjustment to the voice frequency ensuring clear sound despite loud background noise. The tuner, speaker and analog components are located at the bottom of the TV, further slimming her silhouette. Her older sister set a record in realizing slim design at 44.7 mm, but the New Scarlet beats her own record at only 39.7 mm, proving LG’s leadership in the LCD TV market. The new series has a much shorter response time of 2.4 ms as compared to the earlier series to view fast moving images that makes television viewing experience truly pleasurable. It is available in 32”, 42” and 47” sizes with invisible speakers tuned especially for LG by acoustic guru Mr. Mark Levinson and remarkable clarity of sound.
The MRP is as follows: 47LH70 ----- Rs.99,990/-, for 42LH70 ----- Rs. 79,990/-, for 32LH70---Rs. 49,990.00
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About IPS (In plane Switching technology)
IPS (In Plane Switching) technology is one of the most leading LCD technologies in the world. IPS technology innovatively aligns liquid crystal horizontally to reduce the thickness of liquid crystal layer and changes the LCD transmittance. IPS is mainly owned by LG Display Company. This technology was unanimously accepted in its early phase by professionals from all across the globe. IPS enabled LCD TV particularly deserves praise on its dynamic image expression in comparison to VA LCD TV, because the IPS liquid crystal responds faster and expresses smoother moving images. While ensuring the image sharpness, IPS is more suitable to viewing dynamic images such as the fast paced action movies or sports and can entirely satisfy consumer needs for high definition images.
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 10,730 crore in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.