ITC Foods has always been known for its innovative marketing initiatives. True to its reputation the latest in the Bingo! repertoire is the Mad Angles Twister app on Facebook. In the social networking site Facebook, this unique application enables the user to twist around and turn upside down their status message, giving it a Mad Angle.
The status message, which is a must have on every user home page, ensures the virability of the concept and the app. The app was promoted with a high impact campaign on Facebook and MSN network sites. The concept for the app has been jointly developed by Bingo!, MSN Media, and Facebook.