Some of the first set of investors felicitated by Mr. Kumar Mangalam Birla
Birla Sun Life Mutual Fund (BSLMF) one of the leading Mutual Fund houses in India, is celebrating completion of 15 years. Since its inception, the fund house has registered impressive growth in terms of business (asset under management) and has offered funds to its investors that have created wealth for them consistently.
Birla Sun Life Asset Management Company today offers a wide range of products to suit the wealth and income creation needs of investors across asset classes including Portfolio Management Services, Offshore Fund and Real Estate Fund. The average AUM of the fund house as of 31st December was Rs 68,066 crores making it the fifth largest fund house in India, while the number of investor folios today stands at over 23 Lakh.
In a celebratory event for marking the completion of the 15 years, some of the first set of investors who are associated with BSLMF even today, were felicitated by Mr. Kumar Mangalam Birla , Chairman – Aditya Birla Group. These investors have realized multifold gains from their investments, underlining the need of having a long term horizon in case of equity investments.
In order to provide investment solutions to its investors on an ongoing basis, the fund house has focused on investor needs and launched innovative products. BSLMF was the first to introduce Birla Cash Plus as a Quasi Money market fund. Today the size of liquid, liquid plus category is in excess of Rs 500,000 crores in the industry. When stock markets were volatile and investor sentiment weak in the year 2002, the fund house identified the opportunity to invest in high dividend yield companies through Birla Dividend Yield Plus. Further, Birla Sun Life Tax Relief ‘96” (BSLTR’96”), has been adjudged “the World’s Best-Performing Equity Fund”, according to Lipper global data. Birla Sun Life Tax Relief '96 has secured the 1st rank based on thirteen-year annualized return of 35.33% in Indian Rupee as of 30th September 2009.
Mr. A. Balasubramanian, CEO-BSLMF said, “We have entered into the 15th year of our foundation amidst challenging environment as we move closer to the leadership position in the industry, following strong business growth. We are celebrating the occasion with solemn commitment of continuing to focus on the needs of our investors and serve them better.” “Over a decade and half of experience over various market cycles has helped us formulate time tested processes to help us deliver consistent investment performance for our investors”, said Mr. Balasubramanian.
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About Birla Sun Life Asset Management Company
Established in 1994, Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada.
BSLAMC is amongst the top 5 asset management companies in India with an average asset under management of Rs 68,066 crores as on December 31, 2009. An impressive mix of reach through 106 branches, full range of product offerings across equity, debt, balanced & structured asset classes and strong investment performance has helped the Company enjoy trust of over 2.3 Million investors. Known for its consistent performance, BSLAMC has received recognition from various institutes of international repute like the CRISIL, Asian investor Magazine, The Asset Magazine ICRA and Lipper. It is the only fund house in India to have won the coveted “Mutual Fund House of the Year” from CNBC TV 18 Crisil twice in a row.