Appoints Bangalore based Madhura Beverages as its Master Franchisee for India. The first “Caffe Pascucci coffee shop” now fully operational in Bangalore.
Caffe Pascucci, the internationally famous Italian coffee brand, has announced its foray into India with the launch of its first “CAFFE PASCUCCI SHOP” at MG Road in Bangalore. Caffe Pascucci has appointed Madhura Beverages India Private Limited as its Master Franchisee for India. Madhura Beverages is part of the Madhura Group, a Rs. 300 crore diversified business group, headquartered at Bangalore.
Sale of coffee for the HO.RE.CA (HOtels, REstaurants and CAfé Bar) segment is the core business of Pascucci. Pascucci coffee is used in over 10,000 outlets in HO.RE.CA segment in Italy alone. In year 2000, Pascucci created a new concept of “CAFFE PASCUCCI SHOP”, the coffee retail outlet that has been designed by the famous Italian architect and designer Marco Lucchi to provide the customer with a comfortable and relaxing ambience, offering an insight into how the culture of coffee drinking takes place in Italy. Caffe Pascucci currently operates from around 100 outlets in over 20 countries.
Madhura Beverages would be investing approximately Rs. 60 crores over the next 3 years in setting up 60 outlets across India. 10 outlets would be in Bangalore and the remaining 50 would be spread across cities like Chennai, Hyderabad, Mumbai, Pune and Delhi. The company would be having both directly owned stores as well as franchisee outlets.
Said Mario Pascucci, Managing Director of Caffe Pascucci S.P.A, “We are pleased to have tied up with Madhura Beverages for our India foray and are confident of replicating our successes, that we have seen in other international markets, in India. Established more than 50 years ago, Caffe Pascucci is synonymous with excellence and guaranteed top quality”.
“Caffe Pascucci’s menu is rich and its product range is almost endless. One can taste the traditional plain espresso or have it with cream, mousse, coconut or chocolate, just to mention some of the extra ingredients. At Pascucci’s one can also enjoy tea, iced tea and coffee together with many other delectable coffee based recipes. The experience at Caffe Pascucci is a delight for the senses” added Mario Pascucci.
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Said Dr. V. S. Sudhakar, Director, Madhura Beverages, “We are extremely delighted to be partnering with Caffe Pascucci on their foray into India. Madhura Beverages would be focusing on bringing select premium food and beverages brands to India from Europe and Caffe Pascucci is our first such venture.”
“Inspite of stiff competition, we are confident about the success of Caffe Pascucci and the brand emerging as the most respected and loved coffee brand in India in a short period of time. In addition to varieties of espresso coffee, Caffe Pascucci would also offer a range of teas, pastries, cakes and Italian food. The menu has a truly Italian choice when it comes to the food, from freshly made Italian salads and sandwiches, lasagne and piadina to a wide range of home made pasta prepared onsite by our chefs.” added Dr. V. S. Sudhakar.
Some of the key factors which differentiate a Caffe Pascucci Coffee Shop from other coffee outlets in India are – the usage of Pascucci’s exclusive blend, consisting of a range of coffee beans sourced from many countries across the globe and roasted in a unique process in Pascucci’s ultra modern roasting plant, in Montecerignone. All coffee used in the blends are selected through a rigorous process, from the plantation stage itself. The recipes are a result of continuous research by a team of dedicated coffee experts. The menu is updated on a regular basis. Pascucci’s chocolate drinks are unique in taste and consistency. All baristas are trained by the Pascucci Espresso School.
About Caffe Pascucci
Caffe Pascucci is a leading Italian coffee brand. For more details visit www.pascucci.it.
About Madhura Beverages
Madhura Beverages is a part of the Madhura Group, a Rs. 300 crore diversified business group, headquartered at Bangalore. The flagship company of the group is Madhura Developers, a real estate development company known for providing quality projects and value for money.