FUJIFILM's digital cameras based on human eye & brain revolutionise performance.
Establishes that there is no direct correlation between a ‘higher pixel count’ and ‘better resolution camera’
FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company has based its digital camera offering on the human eye and brain. FUJIFILM’s revolutionary Super CCD EXR sensor adjusts its complex electronic behaviour for each situation. It works like human vision to bring you beautiful pictures without compromise. Each nuance of colour and shading is preserved just as you perceived it. The key is ultra-high resolution, high sensitivity with low noise and ultra-wide dynamic range combined in one chip.
According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, “FUJIFILM has continued to strive in creating the ultimate CCD sensor which has evolved even closer to capturing the moment as naturally as the eye sees it. This innovative SUPER CCD EXR takes you even closer to the human eye than you imagined. The human eye adjusts its resolution and sensitivity according to brightness. The development of resolving power, sharpness, sensitivity, noise reduction, and color reproduction lead into a new dimension of success beyond any creation in developing the ultimate CCD EXR.”
The CCD is like an ‘electronic eye’ of a digital camera. Small sensors are built into the CCD, which convert the amount of light into electronic signals. Each sensor is called CCD pixels. The amount of pixels is one of the ways to distinguish the quality of the CCD; for example 10 mega pixels. However, there is no direct correlation between a ‘higher pixel count’ and ‘better resolution camera.’ A simple increase of pixel count may cause a decrease in overall picture quality. To increase the pixel count, the CCD sensor has to be divided into smaller pixels, resulting in a decrease in the sensitivity of the camera and an increase in noise because the amount of light collected by a single pixel is smaller.
FUJIFILM developed a new CCD sensor, Super CCD EXR, to resolve this dilemma. Created by uniquely aligning large pixels binned closely to each other, its FinePix range of digital cameras have attained the technology to capture high sensitivity and high resolution in reproducing a photo of remarkable beauty.
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Mr. A Rajkumar, Country General Manager (DSC), FUJIFILM India, explained, “FUJIFILM’s new Super CCD EXR delivers superior picture quality enabled by an innovative color filter array and image processing technology. This innovative image processing technology is in fact a ‘3-way Capture Technology’ with one sensor offering “Fine Capture Technology” (High Resolution), “Pixel Fusion Technology” (High Sensitivity & Low Noise), and “Dual Capture Technology” (Wide Dynamic Range). According to shooting conditions and scene, this technology optimizes setting by switching the 3 capture modes, reproducing any scene with a perfectly balanced high quality picture.”
This path-breaking approach to sensor technology models the EXR sensor on the human eye. For the first time the user can ‘flex’ the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is captured. When light is strong but contrast, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. In low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions. Users can also choose to default to HR, DR or SN mode for consistent shooting using one sensor setting whatever the light conditions may be.
Another exciting feature is EXR Auto which takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimize focus, colour balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.
About FUJIFILM
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in