Simba Toys the leading merchandising partners for Cars2 merchandise
Simba Toys, the German toy manufacturing company has entered an alliance with Disney Pixar latest movie, Cars2 as a merchandising partner. Post the enormous success of Cars movie; Disney Pixar is set to release its action packed sequel Cars2 on June 24, 2011.
The enormous success of Cars lightning MC Queen and Mater will be back with a bang as Simba Toys has introduced a wide range of thematic products based on the sequel, Cars2. Known for its comprehensive range of innovative toys, Simba Toys has introduced diverse categories comprising of wooden toys, water toys, racing cars, wheelies, role play, ride on and outdoor. The toy maker is all set to capitalize on the sequel and is offering a wide spectrum in each category of its product range like the complex remote control cars and colourful Wheelies’ which are a great collectable items for school kids.
Speaking about the association with Cars2 the Business Head India for Simba Toys Mr. Pradeep Parmar said “We are very excited and looking forward for this opportunity as Cars was the most successful work of Disney and has generated one of the highest global retail sales. And thus with the sequel coming we are expecting good sales with this association, as we are present in more than 1,000 retail outlets pan India and we have a wide range of Cars2 products to offer through them. Simba Toys will bring a necessary visibility for the movie and employing various marketing strategies to fuel the publicity making it a win –win situation for us.”
Simba Toys brings this fun filled range at a price of Rs. 99/- to Rs. 5999/- which will be easily available at Pantaloon, Central, Big Bazaar, Westside, Shoppers Stop, Hypercity, Timeout, Hamleys, Landmark, Odyssey, Mediamart, Lifestyle, Total, Bharti Walmart, Aditya Birla More, Mahindra retail, Spencer, Timezone (Gaming zone)for your little drivers!!!