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Casio introduces image sensing camera EX-Z280

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Announcement Corporate
Last Updated : Jan 21 2013 | 1:24 AM IST

Casio India Co. Pvt. Ltd. 100% subsidiary of the 6 Billion (US $), consumer electronics giant Casio Computer Co. Japan launches an upgraded version in the EXILIM range with EX-Z280. The new upgraded engine 4.0 of EX–Z280 is equipped with high-speed dedicated image processing CPU that delivers outstanding color reproduction. The powerful engine 4.0 also enables capturing minutest detail of a subject to a bigger frame at just one click of the shutter.

Ex Z280 supports rich colour range that sets tone with imaging colour producing superior visual expression. Enriching the picture quality, noise reduction feature reduces discoloration or blurring of an image. The processing of images at high speed is reduced to 30% which provides longer battery life.

Mr. K. Seth, Head - Sales & Marketing, Casio India, also quoted, “EXILIM Z280 is a new innovation in the range of EXILIM DIGITAL CAMERAS offering high resolution images at a faster speed. The new camera is a perfect companion for the new breed of photographers to stylize their images with high resolution pictures capturing the minutest of element in the background as well in the dark.”

In recognition of the unique characteristic of high resolution image, EX –Z280 generates new applications for digital photography. Some of the highlighted applications of EX-Z280 are:

Dynamic Photo function: The high-speed image processing capability enables capturing an image of a moving subject against a still background. The multiple shots of a particular image taken when it is in action, creates multiple images in a movie format.

Automatically Adjusts to Adverse Light Conditions: Intelligent motion and light sensors in the camera understands the significance of light in an image. Thus it automatically adjusts the light mode to get the best of a shot. At images shot at night or at places with poor light are often blurred or dark. Thus the backlit light sensor clears the image giving a high quality picture to take beautiful pictures.

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Makeup function: The high technological functions recognizing faces and adjusting focus which  accordingly make adjustments by softening facial shadows caused by sunlight. Further it has inbuilt twelve levels of skin defining shades which helps processing images and clearing facial spots and shades.

The sleek and stylish looking EX- Z280 has a wide-angle 28 mm, offering 4X optical zoom lens and has an effective 12.1-megapixel resolution. Further it is Anti Shake DSP adds on to bring clarity and stable picture capturing capability. It also features HD Movie Recording, Tracking AF, YouTube Capture Mode, 39 Best Shot Scenes giving Auto Best Shot and Dynamic Photo Capturing opportunity at ease.

EXILIM Z280 camera is available at Casio’s exclusive showrooms in all leading retail outlets across India. The price of EX-Z280 camera is Rs. 13,995/-

About Casio:
Casio India Co. Pvt. Ltd. (CIC), a 100% subsidiary of Casio Computer Co., Ltd, Japan, is responsible for marketing CASIO products in India manufactured by its parent company. CIC has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged into manufacturing and marketing of various consumer products throughout the world.

Casio India’s range of products include sales & marketing of Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Wrist Watches, Digital Clocks, Digital Cameras, , ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company has also setup service centers across the country to provide after-sales-service at the doorstep.  Today Casio is known for its reliable product quality and exemplary innovations. CASIO is world's one of the most recognized brands due to its vast product range.

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First Published: Jan 13 2010 | 8:38 PM IST

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