CDC Respond to Help Create New Category in the CRM space in India and help government and businesses in India Comply with Regulations While Enhancing Customer Satisfaction.
CDC Software, a wholly-owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of industry-specific enterprise software applications and business services, today announced the launch of CDC Respond, its enterprise complaint (ECM) and feedback management solution (EFM), for the India market. The solution is being marketed in India by CDC CRM Solutions and is aimed at helping governmental and business organizations comply with a variety of government and industry regulations, as well as promoting higher levels of customer satisfaction. CDC Respond for India directly addresses many of the requirements of India’s Right to Information (RTI) Act, which allows citizens of India to request public government records and information and provides other information, such as time frames for responses and penalties for delays. CDC Respond also helps manage complaints for businesses regulated by agencies like the Insurance Regulatory and Development Authority (IRDA), the Reserve Bank of India (RBI), and the Telecom Regulatory Authority of India (TRAI), among others, as well as for large Indian enterprises that need to manage an increasing number of active consumers who demand higher levels of customer satisfaction.
For several years, CDC Respond has been helping enterprises throughout North America and Europe comply with industry regulations, enhance their customer retention, promote customer loyalty and improve profitability. CDC Respond has been widely used by numerous U.K. governmental organizations that need to comply with the British Freedom of Information Act and other U.K. regulations, which have served as models for several pieces of Indian legislation. According to a report on Enterprise Feedback Management by Jim Davies of the Gartner Group dated [insert date], “An EFM deployment will provide a, holistic view of feedback data across customers, employees and partners, which simply isn’t possible with multiple siloed departmental tools. The EFM deployment will ensure that the right individuals are surveyed at the right time, on the right channel and with the right questions, thus ensuring maximum response rates and business insights. This will result in improved customer satisfaction and better customer management.” Globally, the market for Enterprise Feedback management is expected to grow according to Predictions 2009, and a December 2008 Forrester Research report which stated, “EFM will continue to grow in 2009, in high single digits to low double digits.”
CDC Respond was designed specifically to improve the problem resolution process by capturing and analyzing complaints and customer and employee feedback. CDC Respond also delivers process and service improvements through timely and accurate root-cause analysis which gives critical insight into organizational performance – both good and bad. This analysis can then be used to help optimize efficiency, change processes, and retrain staff, or for other initiatives that may effectively enhance both the company’s performance and a customer’s experience. CDC Respond for India was developed at, and is expected to be supported at, CDC Software’s offices in Bangalore, India. Nagaraja Prakasam, managing director of CDC Software’s Bangalore center, said, “We are excited about the launch of CDC Respond in India, especially at a time when the country’s regulatory framework is requiring both governmental and private organizations to service consumer/public complaints and feedback or their requests for information. Bangalore continues to serve as a major development center for CDC Software and are expected to also offer 24 hour local support for our CDC Respond customers in India. With this comprehensive infrastructure, CDC Respond solution and related services and support will be a very attractive offering for customers here.”.
“We believe the product is well-suited for India’s business and regulatory environment and has already been effectively used by numerous U.K. organizations that have been complying with regulations similar to what India has adopted in recent years,” said Alan MacLamroc, Global chief product and technology Officer, CDC Software. “On another level, CDC Respond enhances CRM systems with innovative and comprehensive functionality that helps an organization improve customer satisfaction and the overall customer experience, all of which promotes long-term customer loyalty and help improve profitability.”
According to Vinod Ganesh Ram, COO, CDC CRM Solutions, “Until recently, structured and automated handling of complaints or feedback was virtually unheard of in India, but is becoming more of a necessity as the market matures and customers become more aware of their rights. All of these new regulations require prompt compliance from government and businesses and has led to a new market which we believe holds great potential. By leveraging these opportunities created by the RTI Act, and other regulatory requirements, we expect that CDC Respond will be well-received in this market.”
About CDC Respond:
CDC Respond is one of the leading suite of complaint and feedback management applications designed specifically to help improve the customer experience. The solution helps organizations to extend and improve customer service capabilities to front-line staff, while providing extensive management information to drive change and improve business practices. The solution also helps deliver cost reductions, improved levels of service, and increased efficiency, customer satisfaction and profitability. For details please visit: www.cdcrespond.com.
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About CDC Software:
CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software's product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), CDC MarketFirst (marketing automation and lead management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources), and business analytics solutions. These industry-specific solutions are used by over 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. For more information, please visit www.cdcsoftware.com.
About CDC Corporation:
The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Games focused on online games, and China.com focused on portals for the greater China markets. For more information about CDC Corporation (NASDAQ: CHINA), please visit http://www.cdccorporation.net/