The Confederation of Indian Industry (CII) in Bangalore launched the project ‘Foundation for Profitability,’ for small and medium enterprises (SMEs) in Jigani - Bommasandra industrial area today. The first session, demonstrated the use of Internet for marketing their products and the importance of Technology & Innovation for a SME.
The classroom program by Narayan Rajan, Chief Executive Officer, i-Vista Digital Solutions demonstrated to the participants on how small actions like how a company website with the company name on the URL adds credibility to your enterprise, enhances accessibility and interactivity, enables 24/7 information and marketing possibilities, single point contact for lead management and free, easy and convenient contact mechanism.
The website also helps to increase visibility, access and creates more effective lead generation and sales prospecting. He also mentioned that blogs, networkings sites & forums could provide enhanced consumer feedback, increased brand awareness, improved outreach to the desired audience and was an effective marketing strategy.
Mr G K Natesh, Head - Research & Innovation, Raman Fibrescience Pvt Ltd focused on the session on technology & innovation for SME's and said that the first steps towards creating an R&D unit was to create a time bound action plan, allocate resources & define roles and responsibilities. He cleared the myth that having an R&D center within your facility required a huge monetary investment.