Premium Japanese watch maker CITIZEN known world over for its eco friendly watches plans to celebrate World Environment Day together with NGO Eco- Watch.
To mark this special occasion, CITIZEN pledges to plant a sapling for every Eco-Drive watch sold in a day across the country. Going by the increased concern towards climate change and other environmental hazards, this is yet another step taken by the company to contribute towards making the environment better. This is also in line with the company’s product portfolio of Eco-drive watches that never require a battery replacement.
Watches from CITIZEN’s stable, come along with the superior Eco-Drive technology which enables the watches to run on light, any light and thereby eliminating the requirement of changing batteries chronologically. This feature of not having to discard the batteries at regular intervals contributes towards making the environment cleaner. The revolutionary technology Eco-Drive was herald in India in 1997 and since then it has been a rage among watch lovers.
Speaking on this initiative, Mr. Amit Kalia, Brand manager, CITIZEN India stated, “There is a firm need for all of us to make contribution possible in any which manner, towards environment conservation. Our collection of Eco-Drive watches also enable a person to take small step towards the same. We will also be honoring the World Environment day, by planting saplings equaling the number of Eco-Drive watches sold across the country in a day.”
About CITIZEN:
CITIZEN Watch Co. Ltd. of Japan, a US$ 3.7 Billion, multinational company with a 80 year heritage, sells world-class watches in more than 150 countries worldwide. As one of the world's leading watch brand with renowned Japan watch making art, CITIZEN was officially introduced into India through its local subsidiary company, CITIZEN Watches (India) Pvt. Ltd. in 1997. The entry was heralded by the revolutionary concept, Eco-Drive – the world’s 1st light powered watches, lending an air of excitement and expectation around the brand and adding to the excellent equity CITIZEN already had enjoyed in India.
With its wealth of technological expertise build up over many years, CITIZEN has achieved impressive number of technical accomplishments in integrating special features in Eco-Drive, like Radio controlled watch, Perpetual Calendar and Minute Repeater. CITIZEN Eco-Drive incorporates an advanced watch technology, with great styling to bring the unbelievable range of watches.